The Daily Regimen -

Once you have identified your skin type and correct products the order they are used is important:

Step 1:

Facial Wash/Daily Cleanser – (use this twice a day; in the morning in the shower before you shave and at night before bed to remove the dirt and grime.) Massage the facial wash in to the face concentrating on the nose, chin and forehead.

Step 2:

Shaving – Shave after you have cleansed the face and a hot shower. This softens the beards and aids in getting the closest shave. For a close shave we recommend the following steps:

Apply pre-shave oil

Be sure you have washed your face first. If you do not wash your face prior to shaving you will trap dirt and grime in your pores that can cause bumps and blemishes.

Apply Shaving Cream

Depending on your preference: use a gel, soap, cream or foam evenly dispersed over the area being shaved. We recommend using a cream or gel because they do a better job lubricating, as well as providing a barrier between the blade and your face. Once applied allow a minute before you begin-this allows the beard to soften further.

Shave

Shave first in the same direction as the grain; then, if a closer shave is desired, against the grain. If you are prone to ingrown hairs and razor bumps, apply post-shave spot treatment directly to trouble areas.

Step 3:

Toner – Splash toner on the face or apply with a cotton pad over the face.

Step 4:

After-Shave - apply balm to reduce redness, irritation, and swelling.

Step 5:

Moisturizer – apply to face and neck. Area of application and frequency depends on your skin type. You may only need to apply once a day before bed, or just to cheeks and neck, if you have an oily T-zone.

Step 6:

Eye Cream/Gel – Apply a small dab to the tip of your finger and gently message in to the skin under your eyes. This area is delicate to rub, so dab or message gently in the skin.

Depending on your skin type; these additional steps are encouraged two or three times a week:

Alternate Step 1 (once a week):

Facial Scrub – Use in place of your facial wash/daily cleanser to get a deeper cleanse, helping to unclog pores. (Scrubs often contain enzymes that dissolve dead skin) Using a facial scrub after a wash/cleanser is too harsh for the skin, so use the facial scrub in place of the wash/cleanser once a week! This best used in the evening because you want to avoid using a scrub or exfoliation prior to shaving, as it can cause irritation in combination with shaving.

Prior to Step 3 (once a week):

Clay Mask – This is a once a week process that is applied after shaving and before toning.
Alternate Step 4 (once a week):
Hydrating Mask – Use a hydrating mask; including, cleansing ingredients like glycerin, moisturizers like hyluronic acid and soy protein- to help unclog pores and lift up sagging skin.

Alternate Step 4 (recommended for guys with dry skin beginning in their 30’s, and all guys in their 40’s, et al.)

Night Cream – If you have dry skin and are beginning to show the signs of Time, you should use a night cream as a moisturizer before bed. Guys in their 40’s should upgrade their night cream to a thicker anti-aging cream that is rich in natural lipids (fats). This will help fill in the fine lines and reverse sun damage.

Know Your Products

these product definitions are in order of their use:

Daily Facial Wash/Cleanser –
Preferably, a soap-free product that removes dirt, grime, dead skin cells, pollutants and excess oil-reducing blackheads and shiny spots. After use, your skin should feel clean and refreshed.

Pre-shave Oils –
Oils are used to soften the beard and provide a lubricating barrier between the razorblade and your skin. They also help reduce the possibility of post-shave irritation.

Shave Cream/Gel –
Gels are great for oily skin while the creams are great for normal/dry skin types. Shave creams/gels also help soften the beard, while making it easy to get a close shave-reducing the razor burn.

Post Shave Spot Treatment –
This is for guys whose skin reacts to shaving. The treatment helps to eliminate ingrown hairs and razor bumps, once applied to the affected area.

After Shave Balm –
Balm is used to soothe and calm the skin, reducing shaving rash or bumps. It also helps to heal nicks and scrapes.

Toner –
This clear lotion removes excess oil, cleansing/shaving residue, reducing shine while toning the skin. By removing excess oil, clogged pores are eliminated and blackheads are prevented. Toning closes the pores and refreshes the skin.

Moisturizer -
Lotion or cream formulas that add moisture to the skin, protecting and conditioning against harsh environments, while assisting with anti-ageing. After use, your skin should feel smooth, not flakey nor tight.

Eye Cream/Gels –
Eye creams help replace moisture and fight fine lines under and around the eye. Gels are used to combat puffiness and dark circles.

*The following two products are used once to three times a week, depending on your skin type, in place of your daily face wash.

Facial Scrub/Exfoliate –
This is similar to a daily wash/cleanser; but, also includes small particles and enzymes that works to remove built up dirt in the pores and dissolve dead skin cells. By removing dead skin cells and ingrained dirt that cause blockages, it reduces problems with in-grown hairs. After use, skin should feel smooth and soft. These should be used two to three times a week, depending on your skin type, so as not to dry skin out.

Clay Masks –
For a truly deep cleanse of your pores, use a mask on your t-zone area. Masks help reduce excess oil buildup, enhancing your skin tone and texture.