Anti-ageing is helping the skin regenerate, once it passes its first track of youth. This should begin around age 30, if not earlier! Male skin is thicker (it’s our testosterone) so there are more cells to feed! Using products specifically created for men will get the right ingredients to penetrate our skin. It is important to use the right product, delivering active ingredients; cells need to stay in good shape. If you have a skin care regimen already established, then you have begun the anti-ageing process and put the brakes on ageing. This regimen should include a daily moisturizer. Moisturizers activate enzymes for skin renewal while shedding dead upper levels.